UNSCRIPTED BY PIPER-HEIDSIECK: THE CHAMPAGNE HOUSE RETURNS AS THE TOAST OF THE 2024 AUSTRALIAN OPEN
Revered Champagne House, Piper-Heidsieck, returns with more signature excitement, innovation, and vivacity than ever before for a sixth consecutive year as the Official Champagne of the Australian Open. As the House returns to bring its customary French panache to the adored “Happy Slam”, the formidable doubles partnership will bring memorable and unscripted experiences to AO24 — uniting people over the love of world-class tennis and Champagne. Here is where you can find Piper-Heidsieck during the summer of tennis:
Piper-Heidsieck Champagne Bar
The increasingly iconic Piper-Heidsieck Champagne Bar will return to its prime location on Rod Laver Arena Terrace to serve tennis fans its suite of signature blends. Raising the House’s collaborations to new heights, the artfully curated layout has been designed in collaboration with Creative Director, Christian Wagstaff, alongside fellow creative visionaries, Thank You Baby. Champagne lovers are invited to sip on Piper-Heidsieck’s award-winning varieties while enjoying the sounds of the Piper-Heidsieck Marching Band alongside an array of roving entertainers and European-inspired culinary fare. After all, it’s the best spot at Melbourne Park to see and be seen. You may even be able to catch a glimpse of Piper-Heidsieck ambassadors and tennis stars, Alja Tomljanovic or Stan Wawrinka at the bar.
Le Kiosque by Piper-Heidsieck
In an exciting first for the brand, Piper-Heidsieck is introducing an effervescent accompaniment to its experiences at Melbourne & Olympic Parks, with a twist – Le Kiosque by Piper-Heidsieck located in Garden Square. Le Kiosque will serve as an express bar for those wanting a Champagne on the go, or to soak up the action on the big screen with a glass of Piper. Both hospitality experiences are open to the public each day of the tournament with no bookings required.
Bar Atrium
Open to all tennis-goers with a Ground Pass, visit Bar Atrium at Melbourne Park to experience a glass of Piper-Heidsieck in between matches. The aesthetic will be influenced by the tennis scene and the Grand Slams, and will be accessible to all partner ticket holders, vantage members and the general public at dedicated times.
On Court Seats Presented by Piper-Heidsieck
For fans wanting to live the raw experience of one the world’s best tennis stars, Piper-Heidsieck will once again present the most sought-after seats in the house – the On Court Seats Presented by Piper-Heidsieck. Lovers of the game will be given an exclusive encounter sitting courtside on Rod Laver Arena, mere metres from where history is created.
Piper-Heidsieck will be serving a variety of its finest Champagnes throughout the tournament including:
● Piper-Heidsieck Cuvée Brut: Piper-Heidsieck Champagne Bar, Le Kiosque by Piper-Heidsieck, Rockpool, and Dressing Room as part of hospitality included in On Court Seats Presented by Piper-Heidsieck
● Piper-Heidsieck Essentiel: Piper-Heidsieck Champagne Bar, Le Kiosque by Piper-Heidsieck, Atrium, Founders Club, and O Bar
● Piper-Heidsieck Rosé Sauvage: Piper-Heidsieck Champagne Bar, Le Kiosque by Piper-Heidsieck, Atrium, Rockpool, Dressing Room, Founders Club, and O Bar
● Piper-Heidsieck Vintage 2014: Piper-Heidsieck Champagne Bar, Atrium, Rockpool, Dressing Room, Founders Club, and O Bar
More about Piper-Heidsieck:
Founded in 1785, Piper-Heidsieck owes its success to its bold leadership and pioneering spirit with innovation always remaining at its core. As a B Corp Certified company, the House showcases its unwavering commitment towards an inclusive, equitable and regenerative future throughout its entire winemaking ecosystem, community, and workplace.
As The Most Awarded Champagne House of the Century**, Piper-Heidsieck has fostered its reputation of wine excellence well beyond the borders of France to reach Champagne lovers in every corner of the globe. Since 2018, Piper-Heidsieck has been paired perfectly with one of the youngest Chief Winemakers, Émilien Boutillat, who is charged with safeguarding Piper-Heidsieck’s unique philosophy and leading the House into a new sustainable chapter.
By holding a dual certification of VDC and HVE*** in its vineyards since 2015 and joining the IWCA**** in 2022, Piper-Heidsieck continues to improve the quality and authenticity of its wines and acknowledges its global responsibility to positively impact the environment through sustainable practices.
In 2022, Piper-Heidsieck became B Corp Certified by joining a community of companies that are leading a global movement to create positive social and environmental impact. The certification reflects the House’s pioneering ethos and daring initiative to be a driving force of change within the Champagne industry.
Piper-Heidsieck advocates for the arts and film industry and supports not-for-profit organizations that speak to the House’s core values, while also championing diverse and emerging talent within its employees and collaborators around the world.
Since its foundation, Piper-Heidsieck has been free from convention and aspires to innovate and convey self-expression. Today, it brings together Champagne drinkers from 100 countries worldwide, with one bottle popped every six seconds.
For more information visit piper-heidsieck.com or connect with us on Facebook @PiperHeidsieckAustralia or share your Piper-Heidsieck experience on Instagram @piper_heidsieck #AdvantagePiper #BetterWithPiper #GameSetPiper
* Piper-Heidsieck’s Chief Winemakers received the prestigious title of “Sparkling Winemaker of the Year,” awarded by the International Wine Challenge jury in 2004, 2007, 2008, 2008, 2010, 2011, 2012, 2013, and 2021.
** VDC: Sustainable Viticulture in Champagne / HVE: High Environmental Value
*** IWCA: International Wineries for Climate Action